This "Hyper Royal" Nike Air Max 1 Goes Into Dark-Mode

Coming soon for $140, this new Nike Air Max 1 colorway puts a spin on the classic silhouette.

The Air Max 1 might not be the focal point for Nike in 2025, with the Air Max 95 and Air Max Plus taking some of the spotlight. However, the Tinker Hatfield-designed sneaker still has a strong faction of dedicated fans ready to scoop up new releases.

This "Hyper Royal" colorway is one of several expected to land in Spring 2025, and official images have been unveiled. The upper features a black base, rather than the traditional white and grey, with the mudguard, Swoosh, and tongue/heel branding all done in the titular "Hyper Royal" shade.

Underfoot, the midsole opts for a clean white look, while the outsole combines "Hyper Royal" and white tones. This dark-mode take on the Air Max 1 is sure to appeal to those looking for a more stealthy aesthetic compared to the original model.

Expect these pairs to arrive at Nike and select retailers in the near future for the standard Air Max 1 price of $140. Be sure to check our Sneaker Release Dates page as we unpack more upcoming Nike shoes throughout 2025.

In related news, the Air Max 1 is also playing a role in Nike's Valentine's Day shoe lineup this year.