The Evolution of Sneaker Culture: Jim Jones Weighs In

In a recent social media post, veteran rapper Jim Jones shared his thoughts on the evolution of sneaker culture, and how it has strayed from its roots.

Jones asserted that sneaker culture originated with drug dealers back in the day, who helped make brands like Nike and Reebok "fly." He acknowledged that while Michael Jordan played a major role in the popularity of sneakers, it was the drug dealers who created the demand and "made me want to buy them."

However, Jones believes that modern sneaker culture has morphed into something unrecognizable. He lamented that "nowadays most basketball sneakers are not fashionable anymore, which is why a lot of sneaker companies are losing right now."

The Dipset rapper also took aim at the current crop of "weird dudes doing sneaker shows and sneaker reviews," saying they "never had to hustle to get [a pair], they don't know the risk to thrill factor. Most of them never had a pair of Jordans when they came out, they only brought one to share."

Jones' comments speak to a broader sentiment among older hip-hop heads who feel that the culture has strayed too far from its gritty, street-level origins. The rise of sneakerhead culture, with its focus on hype, resale, and online communities, represents a shift away from the utilitarian roots of sneakers as a symbol of urban cool and entrepreneurship.

As Jones sees it, the modern sneaker landscape is dominated by poseurs who lack the authentic experience of having to chase down the latest releases through unconventional means. His critique suggests a longing for a time when sneakers held deeper cultural significance, beyond just being the latest collectable.

Ultimately, Jones' perspective offers a window into the evolving nature of sneaker culture, and the tensions that arise as it becomes increasingly mainstream and commercialized. His reflections serve as a reminder of the rich history and street-level origins that gave birth to this influential subculture.