Remember when the zip hoodie was the ultimate symbol of tech bro culture and "indie sleaze"? Well, it looks like the humble zip-up sweatshirt is making a comeback.
According to GQ's Noah Johnson, the zip hoodie has shed its dorky reputation and is officially cool again. After years of favoring the classic pullover hoodie, Johnson has found himself gravitating towards high-quality zip hoodies from brands like Evan Kinori, Our Legacy, and Dime.
So what's behind the resurgence of the zip hoodie? Johnson argues that fashion trends are inherently unpredictable - just because something was considered out of style doesn't mean it won't come back around. He notes that taste is constantly evolving, and even the most "timeless" pieces can fall in and out of favor.
The zip hoodie is a prime example of this cyclical nature of fashion. After being co-opted by tech bros and the "indie sleaze" crowd in the 2000s, the zip hoodie fell out of favor. But now, a new generation is embracing the casual cool of the zip-up sweatshirt.
Johnson cites several factors that are contributing to the zip hoodie's comeback, from emerging brands like Seekinamour putting their own spin on the silhouette, to classic brands like JJJJound releasing elevated versions. He even predicts that we could soon see a "whole column" dedicated to navy zip hoodies.
So if you've been hesitant to bust out your zip hoodies, it might be time to give them another chance. With the right styling and high-quality fabrication, the zip hoodie can be a surprisingly versatile and stylish option. Just don't be surprised if you start seeing them everywhere you look.
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