Serena Williams Joins Toronto Tempo WNBA Ownership Group

In a major move for women's sports, tennis legend Serena Williams has officially joined the ownership group of the Toronto Tempo, the WNBA's 15th franchise set to debut in 2026. The team, backed by Kilmer Sports Ventures and chaired by Larry Tanenbaum, will hold an expansion draft following the 2025 season.

Williams expressed her excitement about the opportunity, emphasizing the importance of investing in women's sports. "This moment is not just about basketball; it is about showcasing the true value and potential of female athletes – I have always said that women's sports are an incredible investment opportunity," she stated. "I am excited to partner with Larry [Tanenbaum] and all of Canada in creating this new WNBA franchise and legacy."

Tanenbaum echoed the sentiment, praising Williams' influence both on and off the court. "Serena Williams is an icon, a role model, and a force for change in the world. She's earned every bit of her incredible success with hard work, tenacity, and determination in the face of countless challenges. She exemplifies the very best of what the Tempo stand for – we couldn't be more honored to have Serena in our court."

In addition to her role as an owner, Williams will play an active part in designing the team's jerseys and developing key merchandising partnerships. This is not her first foray into sports ownership, as she already holds stakes in the Miami Dolphins, Angel City FC, and Los Angeles Golf Club.

Beyond her ventures in sports, Williams has founded several successful brands, including WYN Beauty, S by Serena, and a venture capital fund. Her business acumen and global influence make her a valuable asset to the Toronto Tempo organization.

Serena Williams' involvement in the WNBA's expansion to Toronto is a significant milestone for women's sports. As a cultural icon and trailblazer, her presence in the ownership group will undoubtedly inspire the next generation of female athletes and entrepreneurs. The Toronto Tempo is poised to make a lasting impact, and Serena Williams' leadership will be instrumental in shaping its legacy.