In a major move, superstar NBA guard Damian Lillard has signed a lifetime contract with adidas, joining an elite group of players with such deals.
Lillard, who has spent his entire 11-year career so far with the Portland Trail Blazers, is now officially a lifer with the Three Stripes. He becomes one of only a handful of active NBA players, including LeBron James, Kevin Durant, and Stephen Curry, to have a lifetime agreement with a shoe company.
The details of Lillard's new contract have not been disclosed, but it solidifies his long-term future with adidas. Lillard has been a key part of the brand's basketball lineup, with his signature Dame line of sneakers consistently ranking among the more popular player-edition models.
Lillard's journey to this point has been remarkable. Despite not being highly recruited out of high school, he has blossomed into one of the NBA's elite point guards and one of the 75 greatest players in league history. He's been the face of the Blazers franchise, cementing his legacy with numerous clutch performances and All-Star selections.
Now, as he continues his quest for an elusive first NBA championship, Lillard will do so as a lifelong member of the adidas family. This deal ensures that the dynamic guard will be linked to the brand for the remainder of his playing days and potentially beyond.
For adidas, keeping a talent like Lillard in the fold long-term is a major coup. He has been a key part of their basketball division, and this lifetime pact solidifies that partnership for the foreseeable future. It's a win-win for both sides as Lillard embarks on the next chapter of his storied career.
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